Media Studies

 

Media Studies GCSE (WJEC)

The media play a central role in contemporary society and culture. They shape our perceptions of the world through the representations, viewpoints and messages they offer. The media have real relevance and importance in our lives today, providing us with ways to communicate, with forms of cultural expression and the ability to participate in key aspects of society.

 

Theoretical Framework

 

This GCSE Media Studies specification is based on the theoretical framework for exploring and creating media. The framework is based on four inter-related areas: 

  • media language: how the media through their forms, codes and conventions communicate meanings 

  • representation: how the media portray events, issues, individuals and social groups 

  • media industries: how the media industries' processes of production, distribution and circulation affect media forms and platforms 

  • audiences: how media forms target, reach and address audiences, how audiences interpret and respond to them, and how members of audiences become producers themselves. The framework provides a holistic and focused approach to interpreting and analysing the media, which learners will develop progressively as they study the three components. 

Media Forms

 

Examples of all of the following media forms will be studied:

  • advertising and marketing 

  • film 

  • magazines

  • music video and online, social and participatory media studied through a single music topic

  • newspapers

  • radio

  • television

  • video games.

This will enable learners to develop knowledge and understanding of a broad range of media forms and products, providing a comprehensive and balanced study of the media that encompasses audio-visual, print-based and online forms, as well as exploring the interrelationships between them. 

The WJEC Eduqas GCSE in Media Studies offers a broad, coherent and engaging course of study which enables learners to:

  •  demonstrate skills of enquiry, critical thinking, decision-making and analysis 

  • acquire knowledge and understanding of a range of important media issues 

  • develop appreciation and critical understanding of the media and their role both historically and currently in society, culture and politics 

  • understand and apply specialist subject-specific terminology to analyse and comparemedia products and the contexts in which they are produced and consumed in order tomake informed arguments, reach substantiated judgements and draw conclusions about media issues 

  • appreciate how theoretical understanding supports practice and practice supports theoretical understanding 

  • develop practical skills by providing opportunities for creative media production.

Contexts of Media

In addition to the theoretical framework, learners will develop knowledge and understanding of relevant contexts of media and their influence on media products and processes. The following contexts will be considered to inform the study of the set products. Historical Context 

  • how the product reflects the time in which it was made through its use of media language, genre conventions, representations, themes, values, messages and viewpoints 

  • how the product reflects the time in which it was made through aspects of its production, distribution, marketing, regulation, circulation and audience consumption Social and Cultural Context 

  • how the product reflects the society and culture in which it was made through its representations, themes, values, messages and viewpoints

  • how the product is shaped or informed by particular cultural influences, such as genres, styles, technologies and the work of other media producers 

  • how the product reflects the society and culture in which it was made through aspects of its production, distribution, marketing, regulation, circulation and audience consumption 

  • how audience responses to and interpretations of media products may change over time Political Context 

  • how the product reflects the political contexts in which it was made through its representations, themes, values, messages and viewpoints 

  • how the product reflects the political contexts in which it was made through aspects of its ownership and political viewpoint, production, distribution, marketing, regulation, circulation and audience consumption.